A new website design has been launched on www.altontowers.com with an increased focus on social media and larger background images on each page.
AltonTowers.com is often updated each year to reflect the changes in marketing strategy ready for the next season, the new website continues the theme of trees last seen on the CBeebies Land brand images.
The increased focus on Twitter and Instagram, which started back in early 2014 when the Resort employed specific Sales & Information hosts to interact with guests on Twitter, is evident on the homepage.
Ride and Attraction pages continue the theme of large images filling the whole screen, as demonstrated on The Smiler page.
Hotels have now be categorised with different price ratings, which suggest that Splash Landings Hotel will become the cheapest rooms on Resort, Enchanted Village will be the next most expensive option, followed by the Alton Towers Hotel and the Themed Suites/Treehouses being the most expensive option.
The mobile website has also been relaunched to fit with the new design on the desktop version of AltonTowers.com.
The new website also includes 2015 Fastrack pricing, which is as follows (Be aware that Fastrack Silver has been renamed ‘The Big Six’ and now includes The Smiler:
