Alton Towers Resort have unveiled their ticket prices for the 2015 season on their website, with on the day pricing breaking the £50 barrier.
The pricing structure is the same as last year, with 3 levels of pricing. The cost of an adult ticket had risen by 2.44% this year, with similar increases seen across other ticket categories.
The increases, largely in line with those seen on previous occasions are in stark contrast to the changes seen at sister park Thorpe Park for the 2015 season. The Chertsey theme park, which saw ticket prices at £49.99 on the gate last season, has seen it’s peak day admission price increase to £59.99 on peak days for 2015. Thorpe Park class peak days as all bank holidays, school holidays and weekends across it’s season, and the new figure represents a massive 20% increase on last year’s prices. Despite a focus on attracting families with the recent addition of Angry Birds Land, the child ticket category has also been removed.
Thorpe Park’s changes led to speculation that Alton Towers Resort may have also seen a major change in how their pricing structure is set, however at present this doesn’t appear to be the case. In recent years, the resort have increased prices around two or three times per season, so it’s expected that further increases will be seen as the season progresses.
The new entrance pricing at Alton Towers for 2015 is as follows:
On the day or day before
These standard prices are for guests who book on the website the day before their visit or when buying at the gate on the day. The prices are also used when calculating the price to be paid by those with promotional 2for1 vouchers.
| Ticket Type | 2015 Price | 2014 Price | Price Increase |
|---|---|---|---|
| Adult (12+) | £50.40 | £49.20 | 2.44% |
| Child (Under 12) | £44.40 | £43.20 | 2.78% |
| Family (Max 2 Adults) | £43.80 | £42.60 | 2.82% |
| Senior (60+) | £25.20 | £24.60 | 2.44% |
2-6 Days in Advance
A discount on an adult ticket of 10% is available to those who book between 2-6 days in advance.
| Ticket Type | 2015 Price | 2014 Price | Price Increase |
|---|---|---|---|
| Adult (12+) | £45.36 | £44.28 | 2.44% |
| Child (Under 12) | £39.96 | £38.88 | 2.78% |
| Family (Max 2 Adults) | £39.42 | £38.34 | 2.82% |
| Senior (60+) | £22.68 | £22.14 | 2.44% |
Over 7 days in advance
Booking over 7 days in advance gives an adult ticket discount of 25%
| Ticket Type | 2015 Price | 2014 Price | Price Increase |
|---|---|---|---|
| Adult (12+) | £37.80 | £36.90 | 2.44% |
| Child (Under 12) | £33.30 | £32.40 | 3.09% |
| Family (Max 2 Adults) | £32.85 | £31.95 | 2.82% |
| Senior (60+) | £18.90 | £18.45 | 2.44% |
Do you think the price increases are justified? Or do you think the resort should be coming up with a different pricing structure? Discuss this and more over on our forums.
And finally, don’t forget our opening day meet is fast approaching! We’ll be spending the opening weekend of main season at the Alton Towers Resort, and if you’d like to join us you can find out more information over on our Meet up pages.
